THE DESIGN BUSINESS
SHOP
Explore courses, templates, calculators, agreements, and practical tools created to help interior designers price their services, strengthen their systems, and run a more professional business.
“John's courses & templates will meet you where you are and help you get to where you are going.”
Theresa G.
Favorites
DESIGNER
DESIGNER
Favorites
The Tools Designers Reach For Most
start here
The Designer Calculator
Stop guessing your flat fees. Plug in your scope of work and hourly rate and the calculator tells you exactly what to charge.
$297
The Hourly Rate Agreement
A 20+ page attorney-reviewed agreement for hourly rate projects. Includes a full video walkthrough of every clause. Ready to customize and use.
$497
CLIENT INVESTMENT GUIDE
Show clients realistic budget ranges for furnishings, materials, and labor before the project starts. Fewer surprises, smoother conversations.
$97
If You Only Buy One Thing
$297
The Interior Design Business-
in-a-Box
The Interior Design Business-
in-a-Box
🧡 WHY YOU'LL LOVE IT:
25+ tools covering pricing, contracts, client process, and operations. Built from 16 years of running a real design firm.
get the whole bundle
Pricing + Profit
Tools to help you structure profitable design fees and understand exactly what your services should earn.
A simple pricing toolkit that helps interior designers determine a profitable hourly rate with a calculator, step-by-step training, and supporting worksheets.
$197
A 23-page pre-filled & editable guide that communicates your services, process, and value so clients feel confident before the project starts.
$127
Stop guessing your flat fees. Plug in your scope of work and hourly rate and the calculator tells you exactly what to charge.
$297
Interior Design Professional Proposal
Stop guessing your flat fees. Plug in your scope of work and hourly rate and the calculator tells you exactly what to charge.
$77
Interior Design Project Furnishings Calculator
Use this easy (and dare I say fun) calculator to finally know how much your client wants to invest in products and furnishings. Never guess again.
$147
SERVICES + PACKAGES
Frameworks for defining your design services and presenting them clearly to potential clients.
Want Clients to Book on Autopilot? Learn How to Create an Offer They Can’t Resist. A package perfect for brand-new or established interior designers.
$127
25+ tools covering pricing, contracts, client process, and operations. Built from 16 years of running a real design firm.
$297
Show clients realistic budget ranges for furnishings, materials, and labor before the project starts. Fewer surprises, smoother conversations.
$97
PROJECTS + PROCESSES
Step-by-step systems for managing projects, communicating with clients, and keeping your workflow organized.
Tired of Client Confusion? Use My Editable Guide to Set Expectations and Boundaries from Day One.
$97
Wrap up every project with this manual. Clients love it and you will love not having to answer "how do I clean this?" (80+ Detailed Pages!)
$197
Prepare your clients for a smooth and stress-free install day. Completely customizable. 18 pages.
$97
AGREEMENTS + PROTECT
Contracts created specifically for interior designers to protect your work and set clear expectations with clients.
Get my detailed hourly agreement plus a video walkthrough explaining every clause. Fully customizable and updated if I ever revise my own.
$497
Download my
20+ page flat-fee agreement and
watch the detailed video walkthroughs that explain every section.
$497
Get all four of my most trusted agreements — Hourly Rate, Flat Fee, Tradesperson, and Virtual Design — in one complete, customizable bundle.
$997
A customizable agreement template designed to help you clearly outline the scope, terms, and expectations for your virtual interior design services.
$127
This is the working agreement that I use when partnering with any labor that I hire on the client's behalf. Customize and present.
$127
MARKETING + BRANDING
Resources to help present your work professionally.
The Brand Foundation Builder
Create one clear Brand Bible that guides your website, Instagram, emails — and yes, your AI tools — so everything finally sounds like you
$97
Start the training process to finally teach AI to sound like you (so you're not spending more time revising than you are using the original output!
$47
A strategic, designer-focused audit of your entire website — with actionable recommendations you can implement
immediately.
My eyes → Your Website
$297
I'll walk you through all the steps to set up Claude to sound like you. We will also learn how to add instructions, set up projects, skills, and your brand voice.
$297
Download my
20+ page flat-fee agreement and
watch the detailed video walkthroughs that explain every section.
FREE
Create a full personal brand group of headshots during this work-along-with-me session. Not tech skills required. I walk you through it all!
$97
