Build a Profitable Interior Design Business.
Build a Profitable Interior Design Business.
Most business advice for designers covers one piece of the puzzle. Design Success Academy covers the whole thing, with real systems and templates you can use the week you get them, taught by someone who actually ran a multi-seven-figure design firm for 16 years.
The Only Business Program Built for Interior Designers in every stage of your journey.
See what's inside first
You know how to design. But what you weren't taught was how to price your work, build a contract that protects you, attract clients who respect your process, or run a business that's still standing five years from now.
That gap, between creative skill and business know-how, is where most designers get stuck. They undercharge, overdeliver, and wonder why the business that was supposed to give them freedom feels like the opposite.
That's exactly what Design Success Academy is built to fix.
You're talented. But talent alone doesn't pay the bills.
sound familiar?
Does this sound like you?
Still figuring it out on your own?
You're undercharging and not sure how to fix it without scaring clients away
You don't have a design agreement that actually protects you
1.
3.
Your process is inconsistent from project to project and it shows
2.
You're attracting the wrong clients and not sure how to change that
4.
You've watched YouTube, bought courses, and still feel like something's missing
5.
You're working hard but the numbers don't reflect it
6.
hear it from john
Why I Built This Program.
Watch this short video before you scroll any further.
Everything you need to build a profitable, sustainable design business is inside Design Success Academy. Real pricing systems. A real contract. A real project process.
You don't have to figure this out alone.
Built by someone who hs run a multi-seven figure firm for 16 years and learned most of it the hard way so you don't have to.
but guess what...
Design Success Academy
introducing...
The only business program built exclusively for interior designers in every stage of your journey.
11 modules.
195+ templates, tools,
and downloads.
Everything design school doesn't teach.
Module 4 covers the three pricing methods, markup vs. profit margin, scope creep, and how to raise your rates without losing clients. Includes my exlclusive Designer Calculator, Hourly Rate Calculator, and client objection scripts.
Module 6 walks you through an 18-step project journey from discovery call to final walkthrough. Includes the Ultimate Asana Template, sample proposal, measurement worksheets, and a full site survey kit. 31 downloads in one module.
Here's What You'll Learn
Set Your Prices With Confidence
Run Every Project Like a Pro
.01
.02
Module 1 starts you where most designers skip: brand mission, digital presence, business structure, and your first hire. 17 downloads to get it right from the beginning.
Build the Business Foundation First
.04
Module 5 gives you the 10 components every design agreement must have, plus the exact Flat Fee Agreement from my own firm. 22 pages. Attorney-reviewed. Ready to use.
A Contract That Actually Protects You
.03
LET'S BREAK it DOWN
You know exactly what to charge and you have the tools to back it up
How does this sound?
Every project runs on a system instead of starting from scratch
01
02
the results you're going to get:
You have a real agreement protecting your business
03
You're attracting better clients and converting them with confidence
04
Your business has a foundation that can actually scale
05
How It Works
Enroll and get instant access to all 11 modules, 195+ templates, and every bonus.
step 1
Work through the program at your own pace. Jump to what you need most right now.
step 2
Apply the systems, use the templates, and run your business differently starting this week.
step 3
"Your courses have been LIFE-CHANGING! I was hoping for tangible help and you have given me that. "
it changed sarah's Life
- Sarah M. | Design Envy
"John's program gave me the clarity, confidence, and practical tools I needed to grow my design business."
It gave Theresa confidence
-Theresa L. | Dwell & Gather Interiors
"The course was so great that I hired John as a business coach and it’s been one of the best decisions I’ve made for my business."
One of the best decisions
-Virginia H. | VM Interiors
real results
A year from now you will wish you would have started today.
So let's do it *TOGETHER*
- Lifetime access to the complete Design Success Academy — the full business system for interior designers
- 11+ in-depth modules covering structure, pricing, marketing, and client experience
- Step-by-step processes for onboarding, procurement, client management, and delivery
- The McClain Method™ Framework — Structure • Strategy • Support
- The full Designer Toolkit including contracts, calculators, templates, and email scripts
- Specialized Private Trainings inside The McClain Method Community
- The Flat Fee Interior Design Agreement (value $497)
- The Interior Design Hourly Rate Calculator (value $97)
- The Full Designer Calculator (Flat Fee) (value $297)
- The Ultimate Asana Template for project management (value $197)
- Luxury Design Business Blueprint Bonus: Branding, portfolio, pricing, and luxury client marketing strategies (value $297)
- Technology in Your Business Bonus: Tech stack, tools, client management & bookkeeping systems (value $197)
- Brand U branding Bonus: Personal branding & media presence training with a national expert (value $97)
- Harnessing AI Mini Course: Learn to use AI tools to save time, enhance creativity, and automate your workflow (value $97)
- Ask John Chat 24/7 Access: Your AI-powered mentor trained on the entire program and John’s real-world design experience (value $997)
- Future updates to the DSA program — automatically added to your member portal
Pay in Full
Payment Plan
Here's Everything Inside This Complete Design Business Program:
select the plan that works for you:
1 payment of $1597
3 payments of $587
I almost lost my design business early on because a handshake was the only agreement I had.
That one experience changed everything.
I spent the next 15 years building every system, every template, and every process that Design Success Academy is built on. Not from theory. From running an actual firm, making real mistakes, and figuring out what works.
What took me 16 years to learn, I'm handing to you right now.
You're stronger than you think you are. But if you're anything like me, you need help to take your super power to the next level. You just want someone to tell you what works.
You're in the right place.
Ask John is a custom GPT trained on every lesson, module, and framework inside Design Success Academy. Got a pricing question at 11pm? Ask John. Not sure how to handle a difficult client situation? Ask John.
It's like having me in your back pocket around the clock, available exclusively to DSA members.
Enroll Today and Get "Ask John" Free.
Ask John 24/7 Chat
Bonus!
exclusive
"The business you've been trying to build? Everything you need to build it is inside this program."
— JOHN mcClain
Know exactly what to charge and have the tools to back it up every single time.
Have a real design agreement protecting your business from day one.
Run every project on a consistent system from discovery call to final walkthrough.
Attract better clients and convert them with confidence.
Have a marketing plan that works without being glued to your phone.
Show up as the CEO of your business, not just the designer in it.
By the end of this course, you will...
ENROLL NOW >
I'm John. And I've been exactly where you are.
I run a multi-seven-figure interior design firm and have for 16 years. I undercharged, I figured things out the hard way, and I nearly lost everything early on because a handshake was my only contract.
Everything inside DSA exists because I needed it and had to build it myself.
Now I teach interior designers how to build businesses as strong as their design work.
hey Ya'LL!
But it wasn't always this way.
Early in my career I took on a full project with nothing but a handshake. No contract. No scope of work. No protection. When things went sideways, I had nothing to stand on. I nearly lost everything.
That experience pushed me to build every system, every process, and every template I now use to run my firm. I stopped winging it and started building a real business. The projects got better. The clients got better. The revenue reflected it.
BABY DESIGNER JOHN
And this:
Every single lesson in this program comes from 16 years of actually running a design firm. Not from studying other designers. Not from business school. From building, breaking, fixing, and growing a real practice on two coasts.
That's what you're getting access to. Not theory dressed up as strategy. The real thing.
Let's Do This.
SO WHAT ARE YOU WAITING FOR?
Payment Plan
155 easy to follow no fluff video lessons across 11 modules
195+ templates, tools & downloads
Flat Fee Design Agreement (22 pages, attorney-reviewed)
Ask John, your 24/7 AI business coach
Private community
One Payment
155 easy to follow no fluff video lessons across 11 modules
195+ templates, tools & downloads
Flat Fee Design Agreement (22 pages, attorney-reviewed)
Ask John, your 24/7 AI business coach
Private community
select the plan that works for you:
3 payments of $587
1 payment of $1597
Is this program for new designers or established ones?
For both. New designers build the right foundation. Established designers fix what isn't working and add systems they've never had.
Frequently Asked Questions
How is this different from other design business courses?
Most courses cover one thing. DSA covers the entire business with 155 video lessons, 195+ templates, and a real design agreement from an actual firm.
This seems like a lot. Will I get overwhelmed?
Every lesson is important, and we get straight to the point. They all also come with a Fast Action Checklist that breaks it down into exactly what to do next. You never have to figure out where to start or how to continue on.
Is there a refund policy?
Because you get instant access to everything the moment you enroll, refunds aren't available. Reach out before joining if you have questions.
How long do I have access?
Lifetime. Once you're in, you're in. That includes any new content or updates added after your enrollment.
Are the templates actually ready to use?
Yes. The agreement, calculators, Asana template, and consultation kit are all ready to use or lightly customize.
What is Ask John?
A custom GPT trained on every DSA lesson and John's successful business practices.. Ask it anything, anytime. Available exclusively to members around the clock.
How quickly can I go through it?
Ask John is available anytime. The private community gives you direct access to other designers and to me personally.
195 +
11
155
25
Still on the Fence?
let's do this
Every dollar you invest in your business matters. If you have questions before joining, reach out directly. I'll give you a straight answer.
15 min chat
